It all started with our efforts to help members of our family who were seeking an alliance. We created a WhatsApp group for the same. Within our circle, about ten to twelve persons were of marriageable age. Many people started contacting me after learning about our efforts that helped people find their significant other. Out of the blue, I started receiving phone calls from long-lost friends and family in this regard – my neighbours, close friends, school & college friends and the list kept growing. It suddenly felt like the whole world revolved around the service I started.
By the time there was the first match, there were already about one hundred people in this WhatsApp group. And before even we knew about it, the group had reached its maximum capacity of 256 members. It all felt surreal.
Whether they were Iyer or Iyengar, bride or groom, we launched this service on WhatsApp as a single group named "Sriram Matrimony Brahmins Group." As the number of members increased, we split it into "Iyer" and "Iyengar" groups. With the exponential growth we experienced, we further split them into exclusive groups for "Iyer Boys", "Iyer Girls", and "Iyengar Boys", "Iyengar Girls".
After witnessing this tremendous growth, we decided to take this endeavour to the next level. We began separate groups for NRIs, US and Canada, remarriage prospects, medicos and Telugu/Kannada/Marathi brahmins. As the groups hit their limit, we had 2-3 groups for each category. Luckily, WhatsApp had increased the limit from 256 to 512 and now 1024 members. Initially, I began doing this as a hobby to assist my family members, but the venture had come such a long way from where it had begun that I had to hire some staff to keep the service running.
Now that we've grown to over 25 groups, with at least 250 members per group, we feel it's time to give this project a facelift with the launch of this website. When a milestone of over 4000 marriages can be achieved with WhatsApp alone, we believe a website can double these numbers in half the time. All the efforts put into this venture seem entirely worth it when two new families are connected because of us.
It all sounds like a
complete fantasy, beginning from a simple WhatsApp group and progressing to a
fully functional website. Initiating this service with such a positive outcome
was not something we anticipated. As previously said, it was only to facilitate
some weddings in our family. It's hard to believe that I started this venture
six years ago as nothing more than a hobby, and now here we are, taking it to
the next level, where it's better than ever.